SSC Campaign

The South Shore Conservatory (SSC) embarked on a campaign to expand access to high-quality music and arts education across southeastern Massachusetts. Through a compelling blend of text and photos on full-size pages, alongside fact-driven highlights on half-size pages, the Case for the Campaign vividly conveys the passion driving this noble endeavor. Prospective supporters gained insight into how their financial contributions could advance SSC's mission and vision, particularly in realizing the goal of establishing a third campus with expanded classroom and performance spaces, along with enhanced programming. Despite operating within a tight budget, the design of the campaign material prioritized longevity and sustainability, with a practical back pocket housing quarterly appeal information, ensuring relevance and engagement as the campaign progressed.