ReaderLinks category management system utilizes Bookscan and other syndicated and internal data to refine title and assortment decisions. With additional consumer insights, ReaderLink, along with its retailers and supplier partners, can optimize the balance between sales, efficiency, and presentation. ReaderLink and its customers are not only able to hypothesize and experiment with performance, but also to fine-tune initial and replenishment distributions, resulting in higher sales and improved efficiency.
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