When it comes to marketing to women, the numbers speak for themselves. Around the world, women influence about $32 trillion in consumer spending each year. In the U.S. alone, women drive 85% of all household purchases, from everyday items to major life decisions.
They make most of the choices when it comes to things like:
93% of food and over-the-counter medicine
92% of vacation plans
91% of new home purchases
89% of bank accounts
80% of healthcare decisions
66% of personal computers
65% of new car purchases
Simply put, if you're not marketing to women, you're missing out on one of the most powerful buying groups out there.
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